{pdf download} Trademark Valuation: A Tool for Brand Management

Trademark Valuation: A Tool for Brand Management by Gordon V. Smith, Susan M. Richey

• Trademark Valuation: A Tool for Brand Management
• Gordon V. Smith, Susan M. Richey
• Page: 368
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781118245262
• Publisher: Wiley

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Overview

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of ...

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